Public Relations Firm in Upstate NY coordinating ideas from inception to completion.

About Alicia Jacobs, President/CEO


Creative with Enthusiasm

From TV Producer to Event Producer

From TV Producer to Event Producer

Alicia Jacobs, President/CEO of AJ Management, is an Emmy Award Winning TV Producer with 25+ years of experience in public & media relations, marketing, corporate communications and special events. Jacobs forte is bringing ideas and people together from concept to completion.

Jacobs diverse career includes  entertainment, sports, news, healthcare, higher education, nonprofit organizations, renewable energy, agriculture, and hospitality. 

From TV producer to event producer, her integrated approach to a creative communications strategy helps build relationships and increases participation in events, marketing, and fundraising. 

Jacobs has worked on strategic communications for CEO’s, celebrities, sports teams,  charitable organizations and businesses such  as director of community relations for the Albany River Rats (AHL) and The Albany Firebirds (AFL) professional sports teams.  

Jacobs is a graduate of both the University at Albany and  Western New England University. She has a Master of Arts in communication with concentration in public relations.


From TV Producer to Event Producer

From TV Producer to Event Producer

From TV Producer to Event Producer

Jacobs was part of the original launch team for Capital News 9, a 24-hour news station in Albany, NY. As Executive Producer of Special Projects, she was responsible for 40+ weekly TV feature segments, and half-hour specials airing in multiple Upstate New York markets. During this time, she won an Emmy Award for outstanding business and consumer programming.

Her work with media continues today. In 2016-2017, she led an advocacy and media relations campaign to save 37 acres of land for public use in the Town of Clifton Park, NY. Keeping this issue in the news, she helped increase public understanding of facts to  eventually reverse a contentious decision to sell the land                  for public use. 

In 2017, Jacobs was Saratoga County Fair Publicist responsible for all media coordination. This was a 7 month campaign that included  opening day ribbon cutting ceremony, writing feature stories, conducting advance interviews,  social media, on-site media promotions and interviews for radio, tv and newspaper Fair coverage

Beyond the media, Jacobs has a keen understanding of the nonprofit business from board, to staff and volunteer perspectives. She has worked for three international charities, Make-A-Wish Foundation, Juvenile Diabetes Research Foundation (JDRF), and The National Kidney Foundation. 

Through first-hand experience, she understands how to maximize resources with a limited staff and engage volunteers in meaningful work. 


A Passion for Making a Difference

From TV Producer to Event Producer

A Passion for Making a Difference

Jacobs is community-minded and passionate about making a difference in the life of others. She spends time volunteering for various causes, serves on committees, and boards. 

 Jacobs also enjoys watching football and played  center and receiver for  Blondes vs. Brunettes to benefit Alzheimer's Foundation from 2012-2016. Off the field, she helped raise money, worked on the team website, attended events, and volunteers .

Since 2014, Jacobs has served on the Town of Clifton Park Open Space, Trails and Riverfront Advisory Committee and became an advocate for open space. During 2016 to 2017, she helped lead public relations efforts by assisting a grassroots group, Friends of Clifton Park Open Space, save 37 acres in Clifton Park, NY for public use.  In 2019, she also became committee member of the Clifton Park Community Action Fund.


Since 2016, Jacobs has volunteered on A Toast ToLife! event committee to help raise money for local breast cancer services. She also helped rename this event to distinguish it from their annual fall gala. 

 Jacobs was Chapter Past President of the $2 million Juvenile Diabetes Research Foundation (JDRF) of Northeastern New York Chapter. She created the annual JDRF Golf Classic and served as co-chair. As a volunteer, in 2004, Jacobs created  and developed Moolah for Men and Women, "A Fashion Show with a Twist" to benefit JDRF with sponsors, volunteers, donors and participants. The fashion show included individuals with diabetes. From this event, she raised $20,000 for Type 1 diabetes. 


Jacobs feels volunteerism is important and shows it in both words and actions. Jacobs is a Board Member of Public Relations Society of America Capital Region and past board member for Rebuilding Together Saratoga County.

About AJ Management


Knowledge & 25+ Years of Experience

Earned Media & Award Winning Campaigns

Knowledge & 25+ Years of Experience

AJ Management is a consulting business specializing in public relations, marketing, and event planning for nonprofit organizations and small businesses in Upstate New York. Based in Clifton Park, NY. AJ Management launched as a NYS certified Women Business Enterprise (WBE) in 2009 and serves clients from the Capital Region to the Adirondacks of New York State.

In 2020, Jacobs received an 112th NYS Assembly District Women of Distinction Award from Assemblywoman Mary Beth Walsh.


Building Great Reputations

Earned Media & Award Winning Campaigns

Knowledge & 25+ Years of Experience

AJ Management works with individuals, small businesses, and charitable organizations on public relations, marketing and events. Her clients include athletes, authors, bands, financial planners, 

dentists, physicians, causes, and community events.  

In 2017, AJ Management was hired as the Publicist for the Saratoga County Fair in Upstate New York for a seven-month public relations and social media campaign. Along with media coverage, great weather, and special ceremonies, the 2017 Fair had record-breaking attendance for the first time in the Fair’s 176 year history and reached new milestones. 


Earned Media & Award Winning Campaigns

Earned Media & Award Winning Campaigns

Earned Media & Award Winning Campaigns

During 2016-2017, AJ Management also assisted in a pro-bono, public advocacy, and media relations campaign to save 37 acres of land for public use in the Town of Clifton Park, NY. The media coverage was extensive and grassroots support by keeping this issue in the public eye helped reverse a decision and sell the land privately and now for public use. The success of this campaign garnered a Community Impact Award. 

Our Services


Public Relations

Public Relations

Public Relations

To grow a business and stay successful, personalized customer service, relationships, and communication are very important. AJ Management takes pride in making each client a priority by being both responsive and attentive in a timely fashion. AJ Management helps to educate clients on the benefits of public relations with integrated communications, marketing, social media, and events to help maximize brand and marketing investments. 



Public Relations

Public Relations

Jacobs extensive experience can help you. How is AJ Management different from other consultants doing similar work?

·Jacobs is an Emmy Award winning producer with 25+ years of experience working both in the media and with the media…. therefore, she understands what it takes to get coverage.

· Jacobs worked for nonprofits as both staff and a volunteer …so she understands the challenges of working with tight budgets and limited resources and detailed event planning.


Event Planning

Public Relations

Event Planning

If you need help in integrated public relations (PR), marketing and event planning, let AJ Management be your driving force. Call (518) 669-9806 or email for a free half-hour consultation. 




Open Space Advocacy Campaign

"AJ Management is highly innovative and creative in developing a strategic communication program. She is especially strong in identifying the target audience and leveraging various media channels to effectively communicate the message. She knows what works when it comes to public relations."

- Dan Mathias, Friends of Open Space, 2017

Grand Opening

I could not have started this business without AJ Management

As a start-up business it can be financially challenging. Alicia understood this and coached me 

about media buying vs. public relations which allowed me to cost effectively promote my business in the community. Alicia always made sure that if she could relieve me of certain tasks, she would, and could follow through with ease. I could not have started this business without her.

- Susan Bonneau, Runway 7 Proprietor


Almost Doubled the Participation Rate

A few months ago, Rueckert Advertising & Public Relations hired Alicia to help raise the profile of the Freihofer's Community Walk (slated for June 5, 2010), as well as boost the number of participating non-profits. In a relatively short period of time she has done a superb job, almost doubling the number of charities that took part in 2009. Alicia is highly energetic, extremely organized, very knowledgeable about fundraising, and is extremely well connected. I'd recommend her without hesitation!

- Edward Parham, Director of Public Relations/Senior Copywriter at Rueckert Advertising & Public Relations, Inc.

Book Sales Were A Result of Her Experience

As an author, demands of PR often interfere with the joy of writing, Also, since I had recently moved to the Albany area, I did not have knowledge of insider contacts. Alicia quickly utilized her creativity to schedule interviews which led to articles in local publications. Recent book sales were a direct result of her experience, expertise and enthusiasm. I recommend you give AJ Management a call when planning your next project.

- Barbara M Traynor, Author and Workshop Facilitator at BTBOOKSLLC


Very Methodical and Savy

Alicia is a high energy, detail and client needs oriented Public Relations, Marketing and Events Coordinator. I've found her to be very methodical and savy when it comes to setting up an event, whether it be a fund raiser or marketing campaign. She does her home-work and it shows in the end result. I can highly recommend her talents.

- Dan Osso, Business owner, Author

A Toast ToLife! Event


Over the past few years Alicia has been supportive of To Life! and an active volunteer. As our Gala committee took on the task of renaming and rebranding of this venerable event, Alicia was instrumental in helping us develop and implement the vision set forth by the committee and board of directors. A Toast To Life! launched in 2017 and was a lovely success. Alicia spearheaded the work on our “Toast” survivor video, expressions of hope and gratitude from friends of To Life!.  

-Eileen Howe Bird, To Life! Executive Director