Alicia Jacobs, President/CEO of AJ Management, is an Emmy Award Winning TV Producer with 25+ years of experience in public & media relations, marketing, corporate communications and special events. Jacobs forte is bringing ideas and people together from concept to completion.

Jacobs diverse career includes  entertainment, sports, news, healthcare, higher education, nonprofit organizations, renewable energy, agriculture, and hospitality. 

From TV producer to event producer, her integrated approach to a creative communications strategy helps build relationships and increases participation in events, marketing, and fundraising. 

Jacobs has worked on strategic communications for CEO’s, celebrities, sports teams,  charitable organizations and businesses such  as director of community relations for the Albany River Rats (AHL) and The Albany Firebirds (AFL) professional sports teams.  

Jacobs is a graduate of both the University at Albany and  Western New England University. She has a Master of Arts in communication with concentration in public relations.

Jacobs was part of the original launch team for Capital News 9, a 24-hour news station in Albany, NY. As Executive Producer of Special Projects, she was responsible for 40+ weekly TV feature segments, and half-hour specials airing in multiple Upstate New York markets. During this time, she won an Emmy Award for outstanding business and consumer programming.

Her work with media continues today. In 2016-2017, she led an advocacy and media relations campaign to save 37 acres of land for public use in the Town of Clifton Park, NY. Keeping this issue in the news, she helped increase public understanding of facts to  eventually reverse a contentious decision to sell the land                  for public use. 

In 2017, Jacobs was Saratoga County Fair Publicist responsible for all media coordination. This was a 7 month campaign that included  opening day ribbon cutting ceremony, writing feature stories, conducting advance interviews,  social media, on-site media promotions and interviews for radio, tv and newspaper Fair coverage. 

Beyond the media, Jacobs has a keen understanding of the nonprofit business from board, to staff and volunteer perspectives. She has worked for three international charities, Make-A-Wish Foundation, Juvenile Diabetes Research Foundation (JDRF), and The National Kidney Foundation. 

Through first-hand experience, she understands how to maximize resources with a limited staff and engage volunteers in meaningful work. 

Jacobs is community-minded and passionate about making a difference in the life of others. She spends time volunteering for various causes, serves on committees, and boards. 

 Jacobs also enjoys watching football and played  center and receiver for  Blondes vs. Brunettes to benefit Alzheimer's Foundation from 2012-2016. Off the field, she helped raise money, worked on the team website, attended events, and volunteers .

Since 2014, Jacobs has served on the Town of Clifton Park Open Space, Trails and Riverfront Advisory Committee and became an advocate for open space. During 2016 to 2017, she helped lead public relations efforts by assisting a grassroots group, Friends of Clifton Park Open Space, save 37 acres in Clifton Park, NY for public use.  In 2019, she also became committee member of the Clifton Park Community Action Fund.

Since 2016, Jacobs has volunteered on A Toast ToLife! event committee to help raise money for local breast cancer services. She also helped rename this event to distinguish it from their annual fall gala. 

 Jacobs was Chapter Past President of the $2 million Juvenile Diabetes Research Foundation (JDRF) of Northeastern New York Chapter. She created the annual JDRF Golf Classic and served as co-chair. As a volunteer, in 2004, Jacobs created  and developed Moolah for Men and Women, "A Fashion Show with a Twist" to benefit JDRF with sponsors, volunteers, donors and participants. The fashion show included individuals with diabetes. From this event, she raised $20,000 for Type 1 diabetes. 

Jacobs feels volunteerism is important and shows it in both words and actions. Jacobs is a Board Member of Public Relations Society of America Capital Region and past board member for Rebuilding Together Saratoga County.