Public Relations Firm in Upstate NY coordinating ideas from inception to completion.

Welcome to AJ Management

About Alicia Jacobs, President/CEO

Creative with Enthusiasm

image359

Alicia Jacobs, President/CEO of AJ Management, is an Emmy Award Winning TV Producer with 25+ years of experience in special event planning, public & media relations, marketing, and corporate communications. Jacobs forte is bringing ideas and people together from concept to completion.


Jacobs diverse career includes  entertainment, sports, news, healthcare, higher education, nonprofit organizations, renewable energy, agriculture, and hospitality. 


From TV producer to event producer, her integrated approach to creative communications strategy helps build relationships and increase participation in events, marketing, and fundraising. 


Jacobs has worked on strategic communications for CEO’s, celebrities, sports teams, and charitable organizations. For example, she was a media buyer and responsible for marketing family shows and sports events. She also was director of community relations for the Albany River Rats (AHL) and The Albany Firebirds (AFL) professional sports teams.  


Jacobs is a graduate of the University at Albany. She is also a graduate of  Western New England University, where she earned her Master of Arts in communication with concentration in public relations.

From TV Producer to Event Producer

image360

Jacobs was part of the original launch team for Capital News 9, a 24-hour news station, in Albany, NY. As Executive Producer of Special Projects, she was responsible for 40+ weekly TV feature segments, and half-hour specials airing in multiple Upstate New York markets. During this time, she won an Emmy Award for outstanding business and consumer programming.


Her work with media continues today. In 2016-2017, she led an advocacy and media relations campaign to save 37 acres of land for public use in the Town of Clifton Park, NY. Keeping this issue in the news, helped increase public understanding of facts and  eventually reversed a contentious decision to sell the land for public use. 


In 2017, Jacobs also served as Saratoga County Fair Publicist responsible for all media coordination. This included an opening day ribbon cutting ceremony, writing feature stories, posting photos and stories on social media, on-site media promotions and interviews for radio, tv and newspaper Fair coverage


Beyond the media, Jacobs has a keen understanding of the nonprofit business from board, to staff and volunteer perspectives. She has worked for three international charities, Make-A-Wish Foundation, Juvenile Diabetes Research Foundation (JDRF), and The National Kidney Foundation. 


Through first-hand experience, she understands how to maximize resources with a limited staff and engage volunteers in meaningful work. 

A Passion for Making a Difference

image361

 Outside of work, Jacobs is community-minded and passionate about making a difference in the life of others. She spends time volunteering for various causes, serving on committees, and boards. 


 Jacobs also enjoys watching football and played  center and receiver for  Blondes vs. Brunettes to benefit Alzheimer's Foundation from 2012-2016. Off the field, she helped raise money, worked on the team website, attended events, and volunteers for this annual event.


Since 2014, Jacobs was appointed to the Town of Clifton Park Open Space, Trails and Riverfront Advisory Committee and became an advocate for open space. During 2016 to 2017, she helped lead public relations efforts by assisting a grassroots group, Friends of Clifton Park Open Space, save 37 acres in Clifton Park, NY for public use. 

  

Since 2016, Jacobs has volunteered for ToLife! and their A Toast ToLife! event committee to help raise money for local breast cancer services. She also helped rename this event to distinguish it from their annual fall gala. 


 Prior to this, Jacobs served as Chapter Past President of the $2 million Juvenile Diabetes Research Foundation (JDRF) of Northeastern New York Chapter. She  created the annual JDRF Golf Classic and served as co-chair. As a volunteer, in 2004, Jacobs created  and developed Moolah for Men and Women, "A Fashion Show with a Twist" to benefit JDRF. It raised $10,000 for Type 1 diabetes. 

 

Jacobs feels volunteerism is important and shows it in both words and actions. Jacobs is a Board Member of Public Relations Society of America Capital Region and past board member for Rebuilding Together Saratoga County.

About AJ Management

Knowledge & 25+ Years of Experience

image362

AJ Management is a consulting business specializing in public relations, marketing, and event planning for nonprofit organizations and small businesses in Upstate New York. Based in Clifton Park, NY. AJ Management launched as a NYS certified Women Business Enterprise (WBE) in 2009 and serves clients from the Capital Region to the Adirondacks of New York State.



Building Great Reputations

image363

AJ Management works with individuals, small businesses, and charitable organizations on public relations, marketing and events. Her clients include athletes, authors, bands, financial planners, 

dentists, physicians, causes, and community events.  


In 2017, AJ Management was hired as the Publicist for the Saratoga County Fair in Upstate New York for a seven-month public relations and social media campaign. During this time, she helped the Fair reach new milestones. Along with media coverage, great weather, and special ceremonies, the 2017 Fair had record-breaking attendance for the first time in the Fair’s 176 year history. 

Earned Media & Award Winning Campaigns

image364

During 2016-2017, AJ Management also assisted in a pro-bono, public advocacy, and media relations campaign to save 37 acres of land for public use in the Town of Clifton Park, NY. The media coverage was extensive and in the end grassroots support by keeping this issue in the public eye helped reverse a decision and sell the land privately and now for public use. The success of this campaign garnered a Community Impact Award. 

Our Services

Public Relations

image365

To grow a business and stay successful, personalized customer service, relationships, and communication are very important. AJ Management takes pride in making each client a priority by being both responsive and attentive in a timely fashion. AJ Management helps to educate clients on the benefits of public relations with integrated communications, marketing, social media and events to help maximize investments. 

Marketing

image366

Jacobs extensive experience can help you. How is AJ Management different from other consultants doing similar work?

·Jacobs is an Emmy Award winning producer with 25+ years of experience working both in the media and with the media…. therefore, she understands what it takes to get coverage.

· Jacobs worked for nonprofits as both staff and a volunteer …so she understands the challenges of working with tight budgets and limited resources and detailed event planning.


Event Planning

image367

If you need help in integrated public relations (PR), marketing and event planning, let AJ Management be your driving force. Call (518) 669-9806 or email ajmgnt@aol.com for a free half-hour consultation. 

image368

Testimonials

  

Open Space Advocacy Campaign


"AJ Management is highly innovative and creative in developing a strategic communication program. She is especially strong in identifying the target audience and leveraging various media channels to effectively communicate the message. She knows what works when it comes to public relations."

- Dan Mathias, Friends of Open Space, 2017


Grand Opening


I could not have started this business without AJ Management

As a start-up business it can be financially challenging. Alicia understood this and coached me 

about media buying vs. public relations which allowed me to cost effectively promote my business in the community. Alicia always made sure that if she could relieve me of certain tasks, she would, and could follow through with ease. I could not have started this business without her.

- Susan Bonneau, Runway 7 Proprietor


  

Almost Doubled the Participation Rate


A few months ago, Rueckert Advertising & Public Relations hired Alicia to help raise the profile of the Freihofer's Community Walk (slated for June 5, 2010), as well as boost the number of participating non-profits. In a relatively short period of time she has done a superb job, almost doubling the number of charities that took part in 2009. Alicia is highly energetic, extremely organized, very knowledgeable about fundraising, and is extremely well connected. I'd recommend her without hesitation!

- Edward Parham, Director of Public Relations/Senior Copywriter at Rueckert Advertising & Public Relations, Inc.


Book Sales Were A Result of Her Experience

As an author, demands of PR often interfere with the joy of writing, Also, since I had recently moved to the Albany area, I did not have knowledge of insider contacts. Alicia quickly utilized her creativity to schedule interviews which led to articles in local publications. Recent book sales were a direct result of her experience, expertise and enthusiasm. I recommend you give AJ Management a call when planning your next project.

- Barbara M Traynor, Author and Workshop Facilitator at BTBOOKSLLC


  

Very Methodical and Savy

Alicia is a high energy, detail and client needs oriented Public Relations, Marketing and Events Coordinator. I've found her to be very methodical and savy when it comes to setting up an event, whether it be a fund raiser or marketing campaign. She does her home-work and it shows in the end result. I can highly recommend her talents.

- Dan Osso, Business owner, Author

A Toast ToLife! Event

  

Over the past few years Alicia has been supportive of To Life! and an active volunteer. As our Gala committee took on the task of renaming and rebranding of this venerable event, Alicia was instrumental in helping us develop and implement the vision set forth by the committee and board of directors. A Toast To Life! launched in 2017 and was a lovely success. Alicia spearheaded the work on our “Toast” survivor video, expressions of hope and gratitude from friends of To Life!.  

-Eileen Howe Bird, To Life! Executive Director