About AJ Management

AJ Management provides integrated strategic communications consulting to executives, small businesses, and nonprofit organizations. In 2009, AJ Management launched as a NYS Certified Women Business Enterprise (WBE) in Upstate New York and now celebrates more than a decade of serving clients from the Capital Region to the Adirondacks. The firm leads high-impact public relations, marketing, and event planning initiatives by aligning internal to external communications.  AJ Management also develops strategic brand content with engaging narratives for marketing, employee relations, community relations, events, and social media campaigns. 

Alicia Jacobs, President/CEO of AJ Management, is an Emmy Award-winning television producer with extensive experience in building and amplifying brand reputations. Alicia’s diversified industry background helps clients with communication and content production. Her familiarity with industry preferred terminology and jargon resonates with both business and consumers. Her background includes sports, news, entertainment, healthcare, higher education, renewable energy, agriculture, hospitality, and nonprofit organizations. In addition, her experience in diversity, equity, and inclusion helps clients communicate important social justice issues with an understanding and appreciation of different perspectives. Alicia’s forte is bringing ideas and people together from concept to completion.

AJ Management provides counsel and prepares clients with media training and messaging for interviews. Clients include athletes, book authors, bands, financial planners, dentists, physicians, fairs/festivals, nonprofit organizations and charities.

AJ Management can help build your communications and fundraising campaign from design development through project management implementation.

AJ Management has led numerous projects. Two examples include a pro-bono public advocacy and a media relations campaign to save 37 acres of land for public use in the Town of Clifton Park, NY. The extensive media coverage with grassroots support helped to save the land for public use. The success of the advocacy and media relations campaign also garnered a Community Impact Award.  

In 2021, AJ Management helped to create three fundraising events branded as "Rock to Raise" for LLS to help raise $50,000 for Leukemia & Lymphoma Society's Man of the Year campaign. The first “Rock with Us” Spring Fling was held on April 15 with singer/songwriter Don Ferlazzo and featured band, Brown Liquor Social Club. The “Rock That Comedy” VIP party was held on April 29 with comedian, Adam Oliensis, featured on Comedy Central's The Daily Show with Trevor Noah. The third Rock to Raise event will be May 15.

Hoffman Car Wash & Hoffman Jiffy Lube presents the 3rd “Rock to Raise” for Leukemia & Lymphoma Society (LLS) event with music, game competitions, & prizes. Join us in person at a socially distanced event with live music featuring singer/songwriter Don Ferlazzo, followed by Al Bruno, former lead singer in the Blue Light Special Band, and the “good time rock ‘n pop” sounds of Joe’s Boys! There will also be a beer garden with food.

Date: Saturday, May 15

Time: 7:30pm - 9:30pm ET

Location: Albany Capital Center in Albany, NY

The cost is $50 per person. All proceeds benefit LLS. For an additional $20 per contest, you will have the chance to win fabulous prizes. To purchase tickets and enter the contests, select May 15 date at https://pages.lls.org/mwoy/uny/alb21/bbelber.  Please print your receipt, as it will be your ticket to the event. COVID safety protocol will be in place and masks will be required. For the latest information, visit Rock to Raise for LLS on Facebook.