Public Relations in Upstate NY taking projects from idea inception to completion.

Welcome to AJ Management

About Alicia Jacobs, President/CEO

Creative with Enthusiasm

Alicia Jacobs, President/CEO of AJ Management, is an Emmy Award Winning TV Producer and Special Events Guru. She is a creative individual who adds enthusiasm to projects. She has over 25 years of experience in bringing ideas and people together from concept to completion.

Jacobs unique career has spanned the fields of healthcare, higher education, renewable energy, agriculture, entertainment, sports, hospitality, broadcast media, and non-profit/charitable organizations. 

From TV producer to event producer, her extensive experience includes media and public relations, integrated communications strategy, corporate and employee communications, community and employee engagement, events, production, marketing, and fundraising. 

Jacobs has worked on strategic communications plans for CEO’s, celebrities, sports teams, charitable organizations, and non-profits. Early in her career, she coordinated marketing campaigns for family shows and sports events, media buys, and community engagement for The Albany River Rats (AHL) and The Albany Firebirds (AFL) professional sports teams.  

 Jacobs is a graduate of the University at Albany. She earned her Master of Arts, communication with concentration in public relations from Western New England University.

From TV Producer to Event Producer

Jacobs was hired as part of the original launch team for Capital News 9, a 24-hour news station, in 2002. As Executive Producer of Special Projects, she was responsible for 40+ weekly tv feature segments, and half-hour specials airing in Albany, Syracuse, Rochester NY markets. She also won Emmy Award.

Her work with media continues today in public relations. In 2016-2017, she led an advocacy and media relations campaign to save 37 acres of land for public use in the Town of Clifton Park, NY which helped to reverse a contentious decision to sell land for private use. 

In 2017, Jacobs also served as Saratoga County Fair Publicist responsible for all media coordination, an opening day ribbon cutting ceremony, writing feature stories, social media, and coordinating all on-site media promotions and interviews for radio, tv and newspaper Fair coverage. 

Beyond the media, Jacobs has a keen understanding of the non-profit business from four personal perspectives– board member, staff, volunteer, and Chapter President. She has worked for three international charities, Make-A-Wish Foundation, Juvenile Diabetes Research Foundation (JDRF), and The National Kidney Foundation. 

Through first-hand experience, she understands volunteer impact, and maximizing resources with a limited staff. 

A Passion for Making a Difference

 Outside of work, Jacobs is community-minded and passionate about making a difference in the life of others. She spends time volunteering for various causes, serving on committees, and boards. 

 Jacobs also enjoys football and played  center and receiver for  Blondes vs. Brunettes to benefit Alzheimer's Foundation from 2012-2016. Off the field, she helped raise money, worked on the team website, attended events, and volunteers for this annual event.

In 2014, Jacobs was appointed to the Town of Clifton Park Open Space, Trails and Riverfront Advisory Committee and became an advocate for open space. From 2016 to 2017, she helped lead public relations efforts by assisting a grassroots group, Friends of Clifton Park Open Space, save 37 acres in Clifton Park, NY for public use. 


Since 2016, Jacobs has volunteered for ToLife! and their A Toast ToLife! event committee to help raise money for local breast cancer services. She also helped rename this event to distinguish it from their annual fall gala. 

 Jacobs served as Chapter Past President of the $2 million Juvenile Diabetes Research Foundation (JDRF) of Northeastern New York Chapter. She  created the annual JDRF Golf Classic and served as co-chair. As a volunteer, in 2004, Jacobs created  and developed Moolah for Men and Women, A Fashion Show with a Twist to benefit JDRF. It raised $10,000 for Type 1 diabetes. 


Jacobs feels volunteerism is important and shows it in words and actions. Jacobs is also a past Board Member of Public Relations Society of America Capital Region and Rebuilding Together Saratoga County.

About AJ Management

Knowledge, 25+ Years Experience & An Emmy

AJ Management is a consulting business specializing in public relations, marketing, and event planning for non-profit organizations and small businesses in Upstate New York. Based in Clifton Park, NY. AJ Management launched as a NYS certified Women Business Enterprise (WBE) in 2009 and serves clients from the Capital Region to the Adirondacks of New York State.

Alicia Jacobs, President/CEO of AJ Management, is an Emmy Award Winning TV Producer and Special Events Guru.

Building Great Reputations

AJ Management works with individuals, small businesses, and charitable organizations on public relations, marketing and events. Her clients include athletes, authors, bands, financial planners, 

dentists, physicians, causes, and community events.  

In 2017, AJ Management was hired as the Publicist for the Saratoga County Fair in Upstate New York for a seven-month public relations and social media campaign. During this time, she helped the Fair reach new milestones. Along with media coverage, great weather, and special ceremonies, the 2017 Fair had record-breaking attendance for the first time in the Fair’s 176 years of history. 

Earned Media & Award Winning Campaigns

During 2016-2017, AJ Management also assisted in a pro-bono, public advocacy, and media relations campaign to save 37 acres of land for public use in the Town of Clifton Park, NY. The media coverage was extensive and in the end grassroots support by keeping this issue in the public eye helped reverse a decision and sell the land for public use. The success of this campaign garnered a Community Impact Award. 

Our Services

Public Relations

To grow a business and stay successful, personalized customer service and communication are very important. AJ Management takes pride in making each client a priority by being both responsive and attentive in a timely fashion. AJ Management helps to educate clients on the benefits of public relations with integrated communications, marketing, social media and events to help maximize investments. 


Jacobs extensive experience can help you. How is AJ Management different from other consultants doing similar work?

·Jacobs is an Emmy Award winning producer with 25+ years of experience working both in the media and with the media…. therefore, she understands what it takes to get coverage.

· Jacobs worked for non-profits as both staff and a volunteer …so she understands the challenges of working with tight budgets and limited resources and detailed event planning.

Event Planning

If you need help in integrated public relations (PR), marketing and event planning, let AJ Management be your driving force. Call (518) 669-9806 or email for a free half-hour consultation. 



Open Space Advocacy Campaign

"AJ Management is highly innovative and creative in developing a strategic communication program. She is especially strong in identifying the target audience and leveraging various media channels to effectively communicate the message. She knows what works when it comes to public relations."

Dan Mathias, Friends of Open Space, 2017

Grand Opening

I could not have started this business without AJ Management

As a start-up business it can be financially challenging. Alicia understood this and coached me 

about media buying vs. public relations which allowed me to cost effectively promote my business in the community. Alicia always made sure that if she could relieve me of certain tasks, she would, and could follow through with ease. I could not have started this business without her.

- Susan Bonneau, Runway 7 Proprietor


Almost Doubled the Participation Rate

A few months ago, Rueckert Advertising & Public Relations hired Alicia to help raise the profile of the Freihofer's Community Walk (slated for June 5, 2010), as well as boost the number of participating non-profits. In a relatively short period of time she has done a superb job, almost doubling the number of charities that took part in 2009. Alicia is highly energetic, extremely organized, very knowledgeable about fundraising, and is extremely well connected. I'd recommend her without hesitation!

- Edward Parham, Director of Public Relations/Senior Copywriter at Rueckert Advertising & Public Relations, Inc.

Book Sales Were A Result of Her Experience

As an author, demands of PR often interfere with the joy of writing, Also, since I had recently moved to the Albany area, I did not have knowledge of insider contacts. Alicia quickly utilized her creativity to schedule interviews which led to articles in local publications. Recent book sales were a direct result of her experience, expertise and enthusiasm. I recommend you give AJ Management a call when planning your next project.

- Barbara M Traynor, Author and Workshop Facilitator at BTBOOKSLLC


Very Methodical and Savy

Alicia is a high energy, detail and client needs oriented Public Relations, Marketing and Events Coordinator. I've found her to be very methodical and savy when it comes to setting up an event, whether it be a fund raiser or marketing campaign. She does her home-work and it shows in the end result. I can highly recommend her talents.

- Dan Osso, Business owner, Author

A Toast ToLife! Event


Over the past few years Alicia has been supportive of To Life! and an active volunteer. As our Gala committee took on the task of renaming and rebranding of this venerable event, Alicia was instrumental in helping us develop and implement the vision set forth by the committee and board of directors. A Toast To Life! launched in 2017 and was a lovely success. Alicia spearheaded the work on our “Toast” survivor video, expressions of hope and gratitude from friends of To Life!.  

Eileen Howe Bird, To Life! Executive Director.