NYS Public Relations & Event Firm Helping Small Businesses & Nonprofit Organizations
Integrated Campaign: Freihofer’s Community Walk
AJ Management partnered with Rueckert Advertising & Public Relations Inc. to create an integrated marketing campaign to recruit walkers and nonprofit organizations for the 22nd Annual Freihofer’s Community Walk.
The strategy centered around reengaging nonprofits, encouraging new participants, and helping charities raise money and awareness.
Results
A kickoff event was held to introduce this program. Subsequently, roughly 80% ROI of the nonprofits then participated in the Community Walk.
In total, more than 789 walkers representing 64 nonprofit organizations raised more than $43,000.
Public Relations, Marketing, & Social Media Campaign
The Saratoga County Fair
AJ Management served as the Saratoga County Fair Spokesperson and Publicist.
Deliverables included:
- Pitching media stories, writing feature stories, and media releases.
- Coordinating media interviews, VIP ribbon cutting ceremonies, and escorting VIP guests for behind-the-scenes tours.
- Creating a media kit.
- Utilizing photojournalism, the week of the Fair, to gain traction, attendance, and social media engagement.
- Handling crisis communications.
Results
Extensive media coverage with over 40 stories, and social media engagement the week of the Fair increased 1,409% with creative photojournalism, and record-breaking attendance for the first time in the 176-year Fair history.
Media Relations Campaign to Save 37 Acres
AJ Management led a pro-bono public advocacy and media relations campaign for The Friends of Open Space in the Town of Clifton Park, NY to save 34 acres of land for public use.
Through public education of the facts on the land, the largest voting turnout occurred. The Friends of Open Space became an inspiration and proved a small group of dedicated people can make a difference to help change results of something they believe in.
Results
The vast media coverage with grassroots effort helped to reverse a vote and saved land for public use, which is now Town Center Park.
The success of the advocacy and media relations campaign also garnered a Community Impact Award.